Is a Lack of Focus Keeping You From Achieving Everything You Want? 

It's time to break through the steady stream of distractions keeping you from becoming the best you possible.

The Secret to Finding Focus and Achieving Your Purpose is Already Within You!

Here's the deal. If you're like me (and almost everyone I know!), you want to overcome the distractions of modern life so that you can achieve more, enjoy life more, spend more time with the people you love, and do the things that are most important to you.

And, like me, you probably believe that improving your ability to focus will help you do that.

So, you've probably read lots of articles and maybe some books, bought some apps, and tried who knows what else to try to improve your focus (guilty-as-charged on all counts!). And you probably found that they didn't quite do the trick. 

Me too.

Which is why I set out to figure out the brain science behind why focus was so hard, and what I could do about it to:

Get More Done.

Day-to-day, having better focus means you can get more done, more quickly — so you can spend more time with the people and on the things you love.

Get the Right Things Done.

Better focus isn't just about more. It's also about focusing on the things that are most important to you — and not spending time on things that aren't.

Get What You Want.

The real reason all this matters is by being more productive and spending your time and energy on what matters most to you, you can create and sustain the life you want.

Before we go much further, I should probably introduce myself. After all, who I am and how I got here plays a big part in why I created this program.

Hi! I'm Laura.

My name is Laura Araujo. I'm the co-founder of The MAPS Institute and the creator of The Focus Factor™.

I'm also a classically trained vocalist, a five hundred hour certified Ashtangi (traditional Indian yoga), a certified sound therapist, and a student of the intersection of physiology and neuroscience.

As a "creative," I have often struggled with focus.

I would find that projects took me way too long to complete (mostly because my curiosity would take me down some long circuitous path!) and that I would find myself investing a bunch of time and energy on things that, ultimately, were not helping me achieving what I really wanted in life.

Sound familiar?

We launched The MAPS Institute because I had found that the intersection between Mindfulness, Activation, Purpose, and Surrender (aka MAPS — cool acronym, right?) is where I could find balance in my life and bring so much of my seemingly disconnected areas of study and passion together.

But as we were getting things launched, I started really digging into another intersection: the one between these fundamental MAPS practices, neuroscience, and gut health!

I know you might be scratching your head right now, but stay with me, because what I discovered was fascinating — and it's literally changing my life in real-time.

I found that there is a bunch of science and research showing how the things I was practicing and experimenting with could cultivate lasting transformation that resulted in better focus. It was just about doing them together and consistently.

It's All About the Intersection Between the Brain and the Gut

This may sound incredible, but the secret to understanding why we struggle to focus, and how to improve it, comes down to understanding the science behind how the brain reacts to things like routines, meditation, exercise, and perhaps most surprisingly, what we consume. I know I was shocked when I discovered the beauty and simplicity of how all of these elements worked together — and why it was the key to cultivating a practice that literally creates the "focus factor."

The Brain Science behind the Focus Factor™!

As I dug deeper (and deeper, and deeper!), what I discovered was that the ability to focus starts with an understanding of how our brain processes and reacts to things.

That, in and of itself, wasn't that surprising.

But it was discovering how things I had been experimenting with and practicing for years actually impacted the brain that was the eye opener.

And it launched me on a six-month journey of research and exploration to unpack the foundational elements that help you to transform your life and rewire your brain to find and sustain focus.

And that's what this program is all about.

But the reason I'm so excited about it is because digging into this research has helped me finally get past all of the trite "do this and then that" kind of approaches to improving focus to get to the ROOT of the problem.

I was able to understand the connection between the things that have worked for me — and the things that haven't — and the brain science that explained it.

Most importantly, I was able to reverse engineer it and figure out how to rewire the brain to overcome my focus challenges once and for all.

And that was life changing.

I Just Knew I Had to Share This

I'm not exactly sure when it happened, but somewhere along the way I realized that I had to share all of this with you. The impact that it's having on my life is amazing, and I couldn't imagine keeping it all to myself.

My husband will tell you that I can geek out on the intersection between neuroscience, biology, physiology, and how it all works together. So as I discovered that there was all this science and research that explained the connection between the brain, the gut, and all of these practices, well, let's just say I was beside myself with geeky joy — and perhaps a bit unbearable for a while!

Why Focus — and the Science Behind It — is So Important

I am so excited to share with you all the details of this amazing program (if I do say so myself!), but I don't want to skip over why this is all so important.

After all, this isn't about improving focus just for the sake of doing it. Improving your ability to focus will help you transform your life and accomplish what you want out of life! 

  • Be Happier.
    While merely getting more things done won't make you happier (in fact, pursuing productivity in isolation will probably do the opposite), getting the right things done will. When you are living your purpose and spending your time and energy on the things that matter to you — and getting more of that done — you will find greater happiness and joy in everything.
  • Be Healthier.
    The beauty of finding and sustaining focus is that it makes everything clear. It becomes easier to prioritize on both a macro and micro level and make time for what matters. The almost inevitable result is that you will be healthier physically, have healthier relationships, and have a healthier sense of self
  • Be In Balance.
    Finding focus is about more than just getting things done. It's also about skipping the things that don't fulfill your purpose. And when you do that, you will find that you feel less busy and have more time for the things that matter most in your life — and you'll discover that you really can live a life in balance.

Rewiring Your Brain for Focus...

The question you're probably asking yourself is, "How do you actually do all of this?"

And, if it's not a series of tips and tricks or some magical piece of new whiz-bang technology that is going to improve your ability to focus, then what?

The answer comes down to a couple of terms that you'll become very familiar with in this program: neuroplasticity and brain-derived neurotrophic factor (BDNF).

I go into all the details in the program, but basically neuroplasticity is the brain's ability to change through growth and reorganization. BDNF is a protein that is vital to habit formation, memory, and executive function.

The relationship between the two of them is central to our ability to focus at both a macro and micro level. (There are a bunch of other brain chemicals that play important roles too, but BDNF is one of the most important.)

What I discovered in my research was that there are a number of choices and actions we can take (what I call activations) that release BDNF (and other brain chemicals) and which can, over time, improve our neuroplasticity. This increased plasticity improves the functioning of our pre-frontal cortex and gives us enhanced malleability that helps us cultivate and sustain new habits and, therefore, our ability to focus. all about the Choices You Make and the Actions You Take.

I know this is a lot (and trust me, I'm only scratching the surface here), and probably not what you expected when you clicked on something about improving focus.

But the gist of it is that there is a fairly direct connection between our activations (the choices we make and actions we take) and how the brain reacts and responds to them.

That makes sense, right?

And once we understand that relationship, we can use it to, quite literally, rewire our brain and turn it into a focus machine! 

The key to ACHIEVING what you want and finding BALANCE in your life is in creating your own


The Focus Factor™ is The MAPS Institute's new 6-week online program that will help you:

  • Understand the brain science that explains how you‘ve undermined past attempts to improve your focus — and how to use that knowledge to rewire your brain
  • Learn the specific choices you can make and actions you can take to slowly, but consistently turn your brain into a focus machine
  • Layer specific tactics and tools on top of these foundational activations to channel and direct your focused energy so that you can achieve the life you want

This self-paced, research-driven online program includes:

  1. 1
    Hours of Instruction in 27 Video Lessons. The program includes six modules (one per week), and a total of 27 lessons, in which I break down the science behind focus and how our choices and actions can rewire the brain.
  2. 2
    The Four Practices that Power Focus. We dig into the four practices that are central to rewiring your brain for focus: routine, mindfulness, movement, and nourishment.
  3. 3
    Practical and Guided Exercises. Each module includes practical, guided exercises to help you put everything I teach you into practice.
  4. 4
    Hours of Bonus Material. The program also includes bonus material such as guided meditations, movement routines, suggested meal plans, and much more!

What People Are Saying About Laura

“Attentive and Compassionate”

"Laura is one of the most attentive, compassionate, and challenging instructors I've had the pleasure of working with. She can always be counted upon to push me to my edge, without fear of going too far. She's taught me to move slowly and mindfully through my practice, to listen to myself, and to honor my needs. I would recommend Laura to anyone seeking to deepen their practice, and strengthen both outside and in."

Justine Duhr

“Forever Remember the Lessons

“Laura has taught me so much over the past years and I am so fortunate to have had her as a teacher. I will forever remember the lessons she has taught me and continue to use them in my practice. I have been so inspired by her, and I hope that others can take the chance to be as inspired by her positive attitude and loving personality. The best thing about Laura is she cares so much about her students, and it makes her students care too. Laura is a great teacher, mentor, and now friend, I wouldn’t trade having her as my teacher for anything in the world."

Charlotte Diefenbach

“Challenging, Creative & Fun"

“Laura makes you feel ever so welcomed. She is understanding and never makes me feel self-conscious. She is patient and provides in-depth instruction. Laura's programs are ever so challenging, creative and fun. I never know what to expect, and when we are moving through the toughest parts, she makes sure we are having fun and laughing. Laura's soothing voice speaks to your heart. There is a beauty in you that comes through, a kindness [and] a joy. I am grateful for my time practicing with her."

Linda Samson

Save Over 75% By Becoming a Charter "Focus Scholar"! 

For a limited time, we are offering charter enrollees — what we're calling "focus scholars" — the opportunity to get all the value of The Focus Factor™ for more than 75% off of its normal low price by enrolling before the program is released!

Enroll now and you'll get the entire 6-week program for a one-time enrollment fee of only $74 (instead of the normal rate of $297).

The program will be released in the coming months — and we'll be increasing the price when it does! But this special charter price is only available during its pre-release!

Don't miss this opportunity! Enroll now, risk free!

Plus Get Special Bonuses Only Available to Charter Enrollees!

See below for the details

Charter enrollment discount expires in:


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Laura Araujo

Creator of The Focus Factor

About Laura

Laura Araujo is the founder of The MAPS Institute, a classically trained vocalist, and a practitioner of Ashtanga, classical Indian yoga. She is the creator of the MAPS (Mindfulness, Activation, Purpose, and Surrender) philosophy and is in continual pursuit of helping her students find balance amid the chaos around and within them.

Why You Should Become a Charter Focus Scholar

You may be wondering why you should invest in The Focus Factor™ program now, before it's released. It's a fair question. Here are the four reasons we believe that it's a good move to make:

  1. 1
    Save Money. Did we mention that you save over 75% by becoming a charter enrollee? How about real dollars: you're saving $223. By the way, I know lots of people create fake discounts to make things seem like a great deal. That's not us. While we'll probably run some enrollment specials during the release promotion, $297 is the real price that we'll ultimately be charging for this program. And here's one more guarantee: No one will ever get a price this low again. Period.
  2. 2
    Get Special Bonuses. Only Charter Enrollees will be able to participate in 6 hours of bonus, live events. Over the six week launch period, Laura will host three one-hour, live master classes, and three one-hour live, guided practices. These live events will be a rare opportunity to interact with Laura, ask your questions, and get personal guidance as you build your own “focus factor.”
  3. 3
    Be the First to Benefit. We are working as hard as possible to bring this program to you as fast as we can. The reason is simple: the sooner we get it to you, the sooner you can start transforming your life with what you will learn. By becoming a charter enrollee, you'll be among the very first to get this important education — and the first to reap all the benefits from it!
  4. 4
    Support the Development of this Important Work. You can think of our charter enrollment process a bit like a Kickstarter project (without the super long wait!). By becoming a charter "focus scholar" you're supporting the important work of The MAPS Institute and making it possible for us to help more people faster. (So, thank you!)

Will This Really Work for Me?

There are two answers to this question. First, everything we'll teach you in The Focus Factor™ is based on science and is research-driven. Moreover, we'll give you links to or point you to all of the research that we've used to create this program. So, from a purely scientific perspective, yes this works.

The real question you're asking, though, is will this work for you. Frankly, that will be entirely up to you. What we will teach you works. We know because everything we teach, my husband and I implement into our own lives. In fact, it was our desire to improve our own ability to focus which prompted us to create this program in the first place.

But for this to be effective, you'll need to put in the time and energy, and stick with it long enough to have an impact. If you do, we believe that, yes, it will work for you. In fact, we guarantee it!

Don't Miss This Opportunity to Transform Your Life with this Comprehensive 6-Week Program

  • Hours of Instruction in 27 Video Lessons
  • Practical, Guided Exercises
  • Guided Meditations and Movement Practices
  • Scientifically-Proven Practices to Rewire Your Brain
  • Three 1-hour Live Master Classes with Q&A*
  • Three 1-hour Live, Guided Practices*

*Bonus benefits only available to charter enrollees

Charter enrollment discount expires in:


100% Satisfaction Guaranteed

Secure Payment

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you do not feel that The Focus Factor™ has significantly improved your ability to focus, we'll send you a full refund. No questions asked.

Frequently Asked Questions

When will The Focus Factor™ actually release? What if I get tired of waiting?

Will this program really take 6 weeks?

Can I do the program with my friends or associates?

Where's the research you're referencing?

Still have questions? Email us at

P.S.: Don't miss this amazing opportunity to harness the power within you to improve your focus and achieve what you want in life — for more than 75% off! Plus, as a charter Focus Scholar, you'll get all the special bonuses as our way of saying thank you for your early support.

The MAPS Institute is not a licensed medical care provider. Information presented on this web site and its programs is for educational purposes only; this information is not meant to be a substitute for the advice provided by your own doctor or other medical professional. Always consult your doctor or health care provider.

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